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New communication technologies express the transformation of traditional communication technologies in parallel with technological development. New media tools, such as propaganda tools in political elections, have become widespread in recent years. The use of social media in political elections has gained significant importance in recent years. Social media platforms provide an environment where political campaigns, candidates and voters can interact, and information sharing occurs quickly and widely. Candidates and political parties use social media platforms to deliver campaign messages, announce their policies, and communicate with voters. Through visual and written content, videos, live broadcasts and posts, candidates directly interact with voters and mobilize their supporters. Social media is an effective tool for spreading political propaganda and reaching large audiences with political information. Candidates and their supporters share various social media content to influence voters, defend their policies and persuade voters. Social media platforms gauge voters' opinions and preferences through surveys and feedback. Candidates and political parties seek feedback on social media to identify voters' expectations and concerns, shape their campaigns accordingly, and improve their policies. TRNC 2020 Presidential Elections is an essential topic for political science and international relations thesis studies. These elections provide a rich source for examining the political atmosphere of the Turkish Republic of Northern Cyprus, the election process, competition between candidates, election results, and political transformations. By discussing the use of social media in the 2020 TRNC Presidential elections, this research examined how the candidates used social media channels and what the reflections were by revealing the political communication languages of the propaganda and the differences it created in social perception. Qualitative research methods and scanning models will be used in the research. The candidates' use of social media in the 2020 TRNC Presidential elections was examined with their propaganda languages and statistics obtained in new media.

While prior research has examined the connection between civic engagement and collectivist views, the present study considers to what extent years of education have been associated with more collectivistic views. This study analyzed data from the 2021 United States General Social Survey. Results suggested that more years of education was associated with believing that the government should do more for Black people and that the government should do move overall (in a scaled average of individualism/collectivism). Specific demographic factors were associated with more collectivist or individualistic views. Implications for program and policy development within higher education are considered.

Vaccines are an essential public health resource for disease containment and reduction of associated mortality rates. With the emergence of COVID-19, public debates on the themes of vaccines and vaccination processes became important topics on diverse media and social networking platforms. In this article, our objective was to identify and reflect on the emotions evoked in the Brazilian public with respect to the COVID-19 vaccine during 2020 and 2021 on Facebook. To achieve this, we used the Crowdtangle graphical interface to extract complete copies of posts made by public Facebook profiles during this timeframe, from which a random sample of 1,067 posts was selected for analysis. Identification of emotions was performed using the Human-Machine Interaction Network on Emotion (HUMAINE) descriptors as a baseline reference. Emotions were then grouped into categories following Core Affect Model guidelines. Data analysis and interpretation indicated a prevalence of positive emotions such as trust, interest, and hope directed toward vaccines in the Brazilian domestic scenario. Negative emotions such as worry and disapproval were also expressed, albeit in reference to contextual issues (for example, the spread of COVID-19, delays in vaccine access, and the emergence of new variants) and public figures, such as the President of Brazil.

It is widely believed that we are facing a problem, even a crisis, caused by so-called "echo chambers" and "filter bubbles." Here, David Coady argues that this belief is mistaken. There is no such problem, and we should refrain from using these neologisms altogether. They serve no useful purpose, since there is nothing we can say with them that we cannot say equally well or better without them. Furthermore, they cause a variety of harms, including, ironically, a tendency to narrow public debate within predetermined limits.

Although education is arguably one of the most central institutions in contemporary European societies, only recently scholars have started to study opinions that relate to the perceived legitimacy of education among the public at large. This paper contributes to this emerging literature. Based on data from the most recent wave of the European Quality of Life Survey (N = 23,073; 30 countries) we assess what individual- and country-level factors predict citizens' satisfaction with educational quality and the perceived fairness of/corruption in education. At the individual level, we find that indicators of one's material vs. educational position are inversely related to the perceived quality, fairness, and corruption of the education system. At the macro level, it turns out that in countries that perform better on PISA tests the perceived educational quality is higher and the perceived corruption lower. In the conclusion we elaborate on the implications of our findings.

Long-running surveys need a systematic way to reflect social change and to keep items relevant to respondents, especially when they ask about controversial subjects, or they threaten the items' validity. We propose a protocol for updating measures that preserves content and construct validity. First, substantive experts articulate the current and anticipated future terms of debate. Then survey experts use this substantive input and their knowledge of existing measures to develop and pilot a large battery of new items. Third, researchers analyze the pilot data to select items for the survey of record. Finally, the items appear on the survey-of-record, available to the whole user community. Surveys-of-record have procedures for changing content that determine if the new items appear just once or become part of the core. We provide the example of developing new abortion attitude measures in the General Social Survey. Current questions ask whether abortion should be legal under varying circumstances. The new abortion items ask about morality, access, state policy, and interpersonal dynamics. They improve content and construct validity and add new insights into Americans' abortion attitudes.

This article examines the discourses around climate change in the UK press from 2003 to 2019. Our main goal is to investigate how the media discourse developed during a period of significant world events, whilst also exploring the change in the UK public's perception of the problem. We combine the novel technique of Usage Fluctuation Analysis (UFA, McEnery et al. 2019) with corpus-assisted discourse analysis to track the fluctuation in the usage of the phrases "climate change" and "global warming" over this 17-year period. Thus, in addition to offering a methodological contribution by applying UFA to a relatively small specialized diachronic corpus, this article offers new insights on how the discourse evolved. Results indicate that the tabloids and broadsheets offer a surprisingly similar image of climate change discourse, both showing two major discoursal shifts. From an overall prevalence of articles advocating for the climate change cause, the discourse incorporated voices of climate sceptics from 2008 onwards, moving on to increased coverage and awareness of the problem in recent years when the public started to engage in it more heavily.

In the educational context, there are numerous "neuromyths" about how findings from neuroscience can be used to improve teaching and learning. International research has shown that the majority of teachers tend to believe in these and use them in the classroom. Since the belief in neuromyths might not enhance or even have adverse effects on students' learning, teachers need to be able to identify neuromyths. We examined the prevalence of beliefs in neuromyths among German in-service and pre-service teachers - compared to the prevalence among people with a certain expertise in neuroscience ("specialists") or no connection to neuroscience ("general public"). A sample of 247 participants completed a German adaptation of the neuromyth questionnaire by Dekker et al. (2012). The results show that German teachers believe the majority of neuromyths to be true. Compared to teachers and the general public, specialists were more accurate in identifying neuromyths. About half of the in-service teachers reported that they generally use neuroscientific principles in the classroom - at least some of which seem to be based on NM. Possible approaches to disrupt neuromyths are discussed.

Purpose: Nowadays, universities increasingly consider reputation as a key component for improving quality and rankings. A positive reputation opens doors to added value and diverse opportunities. This paper aims to explore Middle Eastern higher education managers' perceptions of university reputation components. Design/methodology/approach: Given the significance of this concept in Middle Eastern universities, a descriptive phenomenological qualitative approach is adopted to identify these key components. The study includes interviews with university managers, and data are collected through semi-structured interviews and analyzed thematically. Findings: The findings reveal that, from the perspective of higher education managers, university reputation is influenced by four main components--university management and leadership, quality and performance, identity and image and social responsibility. These components are tailored to the context of Middle Eastern countries. Practical implications: Practical implications are clearly laid out in the form of four key themes for higher education managers in Middle Eastern countries to manage reputation. Originality/value: The study's outcomes can be used as a guide for university managers in developing countries to change the situation in their favor and achieve great success in the competitive condition of universities by planning and making policies in this direction. Also, the managers of higher education in the Middle Eastern countries can take advantage of the components of this study to improve the quality and quantity of their universities and take an important step towards increasing the university's reputation at the international level.

This study aims to investigate the public's perceptions regarding the integration of Generative AI (GenAI) in education by analysing comments on YouTube news clips. The study collected public comments from YouTube news clips disseminated by three prominent broadcasters in South Korea between December 2022 and June 2023. Two dimensions of public perceptions were examined: sentiments and prevalent topics. Employing machine learning techniques, we conducted sentiment analysis and topic modelling on the crowdsourced dataset of 18,566 comments from 66 YouTube news clips. The first research question focused on public sentiments towards GenAI and education. Findings reveal a predominance of neutral sentiments. Rather than adopting extreme positions of complete acceptance or rejection, the public displayed an inclination to appreciate the intricate nuances of GenAI's implications. The second research question sought to identify the main topics emerging from public comments on GenAI and education. We identified 11 distinct topics where two topics are directly linked to educational implications: demands for changes in learning and assessment methods, and the use of GenAI in higher education. Based on the key findings, we draw implications that can inform a broader understanding of public sentiment and perspective towards GenAI and education.

This paper is a written dialogue among four activists from the Emancipa Popular Education Movement in Brazil, following the principles of Freirean pedagogy as a "circle of culture." It delves into how "popular knowledge can be experienced as popular power," narrating the history, struggles, and strategies employed by the Emancipa movement in their pursuit of democratizing Brazilian universities. The discussion is set within the context of Latin American structural inequalities and the issue of educational exclusion in Brazil. It emphasizes the vital role of contesting culture and knowledge as part of the movement's fight against social injustices perpetuated by peripheral capitalism, including racist violence and gender oppression. The paper adopts emancipatory pedagogy as the method to empower and mobilize grassroots efforts in this transformative endeavour.

Mindfulness practices have been increasingly adopted in schools across Canada and beyond. While previous literature has explored a range of purposes for mindfulness, little is known about the ways in which it is broadly understood by communities. News media serves as a key source of public discourse on topics like mindfulness in education and can reflect and influence public understanding and actions. This study explores the depiction of mindfulness within schools as it existed in Canadian news media between 2014 and 2019. ProQuest's Canadian Major Dailies database was searched using the terms "mindfulness" and "education OR school". After an initial scan of 719 articles, 69 were retained. Inductive thematic analyses were conducted; themes included emotional, cognitive, social, and physical effects of mindfulness practices in schools. Divergent narratives were noted, reflecting a need for greater coherence and a shared rationale supporting the use of mindfulness practices in schools.

Society is one of the most important leading factors which affect human life. Humans need to exist in the society which they are the subject of and continue their development. The healthy development and advancement of both societies and humans are possible with education. Without doubt, the only people who keep the connection between humans and societies strong are teachers. Teachers are the ambassadors of education, the future of society and the light lit in darkness. For teachers to duly carry out this duty, they need to have certain qualities. One of the qualities is the prestige of teachers. The purpose of this study is to analyze the prestige teachers have view of the society. The study was carried out in the case study model which is one of the qualitative research methods. The study group of the society consists of 45 participants selected from the society, who live in Kahramanmaras and are not teachers but belong to different occupational groups. The participants were reached through the convenience sampling method. The study data were obtained through the structured interview form prepared by the researcher. The obtained data were analyzed through the content analysis method. As a result of the obtained findings, it was determined that society have positive associations about the teaching profession and that teachers' prestige directly affects education and economic factors and the society play a deterministic role in teachers' prestige. In addition, while teaching is a prestigious profession view of the society. And the society thinks that teachers need to earn their prestige through their own actions. Finally, society stated that they would become teachers if given the chance. [The publication year (2022) shown on the PDF is incorrect. The correct publication year is 2023.]

The study explored the social perceptions of young children's use of smart devices in South Korea using big data methodologies. Big data methodologies allowed to uncover underlying thoughts and feelings about young children's use of smart devices that had not been discovered in existing studies. The study extracted raw data from three different groups: the public, the journalist, and academia. Then, the study conducted keyword frequency, sentiment analysis, and CONCOR analysis with UCINET 6.0. The results of the study revealed that each group viewed young children's use of smart devices in a different way. The public was interested in effective use of smart devices while the journalist focused on educational aspects. The academia focused on parents' perception of smart devices from a developmental perspective. Regarding the results of sentiment analysis, they showed that each group had different opinion on young children's use of smart devices. The public had an ambivalent attitude toward young children's use of smart devices. While the journalist showed a positively inclined attitude, the academic had a negatively inclined attitude.

This qualitative study investigated perceptions of STSE topics manifested by adults visiting four biodiversity exhibits at the Royal Ontario Museum (ROM) in Toronto, Canada. Seven visitors were observed by researchers during their visits and completed post-visit interviews. The theoretical perspective on STSE relationships expounded by Pedretti and Nazir (2011) and Steele (2014) was adopted for the analysis portion of this investigation. Results indicate that the exhibits were able to communicate their central messages on the relationship between human beings and the natural world and the relationship between science and society, as well as reveal some of the effects that these messages had on the public. However, results also support the assertion that some of the intended STSE concepts were not perceived by the participants. Moreover, we identified limitations regarding adult visitors' abilities to perceive science and technology as human activities embedded in a social, historical and moral context.

Teacher accountability reforms implemented around the globe have heightened a sense that teachers are losing the support of policymakers and the general public. To examine the global pattern in teachers' perception of occupational value and identify possible outcomes and predictors, we analyzed the 2018 Teaching and Learning International Survey (TALIS) data. We found an overwhelming majority of teachers feel undervalued in almost all OECD countries. In addition, teachers who feel undervalued reported less collective teacher effort for school improvement and job dissatisfaction consistently in four countries of comparison with different policy contexts--the United States, Australia, Finland, and Korea. However, the relationships between three working conditions impacted by accountability reforms--compensation, classroom autonomy, and involvement in school decision-making--and perceived occupational value varied across these four countries. Specifically, these working conditions seem to matter more in the United States, where the teacher policy context produces greater disparities across schools in teacher qualifications, distribution of qualified teachers, and degree of professional control.

In recent years, policymakers and researchers have paid renewed attention to career and technical education (CTE), but public attitudes--especially those of parents--toward CTE remain relatively understudied. Drawing on the history of CTE and more contemporary policy discourse, this study proposes a new organizing framework for conceptualizing how CTE might be discussed in the public sphere, and then uses a survey-based experiment to examine how the ways policymakers talk about CTE might impact parents' support for CTE-related policies. Using respondents from an online marketplace, results indicate widespread support for CTE and suggestive evidence that CTE may see more support as a public policy when framed through a workforce development lens. These results offer implications for both supporters and opponents of CTE, as well as researchers and policymakers seeking to better understand nuances behind parents' opinion on an education issue with growing policy salience.

The consumption of technical and vocational education and training has increased exponentially over the past two decades. In terms of inclusion, it is without a doubt that today's TVET sector is a far cry from what it was before the democratic government took over the baton from the apartheid government. TVET has become a refuge to many hopefuls from the historically disadvantaged sectors of society who, due to a range of apparent reasons, would ordinarily not have managed to partake in tertiary education. To many South African youth, TVET presents an avenue for the acquisition of a skill that will give them a fighting chance at escaping the harsh recurrence of poverty, economic inactivity and resource deprivation they are subjected to almost on a daily basis. However, beneath this silver lining lies a growing public disgruntlement over the TVET system's ability to steadfastly deliver quality education and transform the lives of students, by instilling in them agency for self-regulated and collaborative innovation that will turn them into formidable and assertive role players in the knowledge societies, come the fourth industrial revolution (4IR). To understand the crux of public mistrust in TVET college education in South Africa, an extensive body of literature was reviewed. The findings of the paper point to strategic factors (which in the main are attributed to a lack of effective leadership and managerial skills) and contextual factors that occur at a campus level, as major causes of public mistrust in TVET education. The paper concludes by tabling a manifesto for changing the status quo ahead of the advent of 4IR.

This paper represents one of the most recent and pertinent studies conducted in Afghanistan, aiming to address the societal imperative of comprehending the factors behind the fall of the Republic government and the subsequent rise of the Taliban to power. Furthermore, the paper seeks to analyse public attitudes towards the current situation. Employing a quantitative approach, the research utilizes a descriptive-analytical method through questionnaires and the participants include social media activist, students and universities professors, the data collected by online survey according WhatsApp, Facebook messengers, telegram, email and other social media groups from different ethnic groups. The findings of this research have identified several pivotal factors contributing to the ascent of the Taliban to power, including the US-Taliban agreement in Doha, Qatar; political disparities; administrative and financial corruption within the Republic's administration; Pakistan's support for the Taliban; the previous government's accord with the Taliban; ethnic dominance; robust military morale of the Taliban; and proficient war management by the Taliban. Afghanistan, as a multi-ethnic society, witnesses political dynamics predominantly rooted in ethnic affiliations. The majority of respondents express dissatisfaction with the current Afghan situation, displaying significant concerns for the populace. Foremost concerns, in terms of prioritization, encompass poverty; closure of girls' schools; restrictions on women's education and employment; escalation of civil unrest; mono-ethnic rule; ethnic conflicts; emergence of ISIS; ethnic marginalization; violations of citizenship rights; political participation and legitimacy crises; and authoritarianism. Consequently, to address the political crisis and establish a viable system, the research concludes that while Pashtuns lean toward a centralized system, Hazaras, Tajiks, Uzbeks, and Turkmens evince greater interest in a decentralized structure.

Many events that occur in the world affect not only the place where they occur but also many regions in the world. This situation necessitates the evaluation of the developments and changes in the world from a universal perspective rather than considering the national interests of each country. The universal evaluation of the problems experienced has led to the emergence of global citizenship. With global citizenship, individuals interact with other people and become sensitive to different events. The individual's interaction with other people and forming public opinion about the events that occur can be realized more quickly and easily with social media, which is preferred by all societies globally. For this reason, the aim of the research was to determine 'the impact of social media on global citizenship' in line with the views of social studies teachers. Phenomenology, a qualitative research method, was preferred in this study. The participants of the study were 22 social study teachers working in secondary schools in the city center. To obtain the data, a semi-structured interview was developed by the researcher after consulting expert opinions. The research concluded that the use of social media has a strong impact on global citizenry, as evidenced by a range of petite responses gathered from the varied related dimensions of importance, awareness, and effect about the subject. [Note: The page range (457-474) shown on the PDF is incorrect. The correct page range is 457-473.]

Since the Second World War, racial integration has been the dominant way of framing racial justice. Those who advocate integration believe that racial justice would be achievable if Blacks were given an equal opportunity to compete on par with Whites. However, racial integration was critiqued most radically and vocally during the 1970s and early 1980s Black Power era. While the Black Power movement never coalesced into a unified critique of integration, it radically shifted debates within the Black public sphere. The attack on Black radicalism and the rise of neoliberalism combined to create a condition in which critiques of capitalism and demands for radical social transformation were increasingly seen as outdated, irrelevant, or a promotion of totalitarianism. This paper focuses on how the ideology of integration manifests in Derrick Darby and John Rury's (2018) book, "The Color of Mind." The ideology of integration is the hegemonic system of explicitly or tacitly held beliefs that misrepresents significant aspects of social reality by assuming that racial justice is solely, or even primarily, about integrating Blacks and other racialized groups into liberal capitalism. Darby and Rury reproduce the ideology of integration by framing racial justice as a fight for integration. To move beyond the ideology of integration, we must seriously engage the Black radical tradition, which requires philosophically reconstructing reasonable, but radical arguments within the Black radical tradition.

The current study provides the first investigation on the attitudes of Middle Eastern individuals on the Russia-Ukraine conflict. Most prior studies on individuals' attitudes towards the Russia-Ukraine conflict were conducted on social media data (mostly Twitter, Facebook now known as X). Importantly, most of these studies often using sentimental analyses. One limitation of the use of publicly available data is the lack of testing specific hypotheses. Accordingly, in the current study, a novel survey was developed and used to study which includes questions probed individuals' attitudes including cognitive (awareness and knowledge), emotional (feelings and empathy), and social-behavioural (behaviors and actions) aspects of the Russia-Ukraine conflict. Further, demographical data was also collected from all participants (n = 370) including age, gender, country of residence, country of citizenship, academic qualifications, academic specialization, job, and income. In the current study, an extensive number of statistical analyses was conducted, including group comparisons, correlational analyses, factor analyses, and regression analysis. Our results are as follows: factor analyses suggest that the survey includes two different constructs: questions about the war in general and questions supporting Russia. Further, results show that cognitive and socio-behavioural aspects of the scale (but not emotional aspects) are related to many demographical variables, suggesting that the impact of the Russia-Ukraine conflict on Arabic people is more cognitive than emotional, possibly due to geographical distance and cultural differences between the Middle East and Russia/Ukraine. Importantly, our factor analysis shows that there was stronger support for Ukraine than Russia among Arabic people. Our findings have implications for understanding the public opinions of individuals in the Middle East towards the Russia-Ukraine conflict.

With the development of computer and internet technologies, new media has become indispensable to daily life in the digital age. The concept of public opinion, which is at the centre of many research topics in the field of communication, has also interacted with new media in this context. Thus, new media tools have begun to be seen as critical elements in the processes of public opinion formation. This study aims to investigate how new media affects public opinion formation processes in the Turkish Republic and to contribute to the relevant literature. The most important result of the study is that in the postmodern age, new media is one of the dominant elements that direct the thoughts and attitudes of individuals in the public opinion formation processes. Another critical finding in the study is that the use of new media in the Turkic Republics increases yearly. In this context, digital diplomacy has begun to be used more intensively among member countries. Finally, in the current conjuncture, new media has a strategic importance in disseminating propaganda materials, and young people in the Turkish Republic are the segment of society that uses new media most actively in public opinion formation processes.

Research on the effects of social media has evidenced their influence on public opinion concerning health issues. However, there are scarce analyses that pay attention to this influence when health advice generalizes certain groups' sexual practices. This generalization occurred with monkeypox, men who have sex with men, after two World Health Organization's (WHO) recommendations launched in 2022. Therefore, this is the issue that will be deeply explored in the article. Drawing on the methodological strategy of social media analytics (SMA), 2313 tweets have been reviewed focused on people's reactions in front of WHO's statements of July 2022 about monkeypox and men who have sex with men behaviours. Findings illustrate that there is positioning against the generalizations caused due to WHO's statement creating a public discourse against the stigma of homosexual and bisexual men. This positioning is directly linked with people's claims to follow the evidence and valid claims on public health issues. Using social networks for claiming the use of rigorous data and evidence may contribute to a significant change in public opinion and health organizations.

In recent years, online mass media has made a significant contribution to explaining events and how these events are interpreted and understood by the public. One of them is the incident regarding the case of public officials with a lifestyle of hedonism (those familiar with corrupt behavior). The purpose of this study is to examine the image of officials built by the Tirto.id mass media in an editorial on "hedonic officials." The analysis in this study uses qualitative methods. Data analysis was carried out descriptively. This type of research is content analysis with the data source in the form of news text produced and published by the mass media Tirto.id on March 15, 2023. The discourse is entitled "Hedonic Officials: The Seed of Corruption That Butchers the Prosperity of the People." Data collection techniques were carried out by reading discourses and noting excerpts of sentences related to research problems. The research procedure was carried out using three stages (methods) suggested by Norman Fairclough: description, interpretation, and explanation. The validity of the data was carried out by testing referential validity and intra-rater reliability (observing and reading data carefully and persistently). The results of the analysis show that the Tirto.id mass media gives a negative image to several public officials, especially the Directorate General of Taxes (DGT). This negative image can be seen from the use of words that have a negative connotation and contain controversy. Public officials are described as figures who have a hedonistic attitude that is often close to corrupt behavior, entities that are rotten, dirty, disgusting, dilapidated, damaging, and/or butcher people's prosperity.

Current research typically uses surveys to study parental preferences but examines the responses in isolation from each other. A key insight from the sociology of culture and political psychology, however, is that the meaning of responses in opinion data comes from their relationships with one another. To make progress in understanding the meaning of parental preferences, it is necessary to study their educational belief systems -- the structural configuration of their attitudes related to schools. Using data from Phi Delta Kappa's annual survey on education, I employ correlational class analysis to identify three subsets of parents whose members configure their beliefs about integration, standardized testing, and enhanced academics in distinct ways. These three groups of parents are "convergents," who see testing and integration as being aligned; "integration divergents," who see standardized testing and integration as being in opposition; and "academic divergents," who see standardized testing and enhanced academics as being in opposition. Compared to the full sample, these subgroups display more structure in the associations among their preferences. I also examine if the relationships between preferences and sociodemographic characteristics vary across subgroups and if political ideology predicts belief systems. I conclude with a discussion of implications for policy and future work.

Twitter is one of the most popular social media channels and, due to its structure, it is more suitable for information sharing, persuasion, and the use of public relations methods than the other frequently used social media channels (e.g., Facebook, Instagram, TikTok). Twitter is one of the most used channels by political parties and party leaders in Turkey and in the world. In this study, the confidence and persuasion levels of the Twitter accounts of the leaders of the political parties in the Turkish Grand National Assembly were evaluated in line with the views of the Twitter followers living in Düzce. Within the scope of the research, the 'Confidence and Persuasion Scale in Interpersonal Communication' developed by Karadogan (2003), was applied to 400 Twitter users over the age of 18 living in Düzce. To check the reliability of the scale, the Cronbach Alpha test was applied, and the alpha value was obtained as 0.9086 (Karadogan, 2003, p. 240). The data obtained were analyzed with the SPSS package program and the findings and detailed explanations were given. As a result of the collected opinions, it was revealed to what extent the leaders of the political parties were perceived as reliable and persuasive, and the reasons were examined. In addition, the differences between being reliable and persuasive in social media and being reliable and persuasive in interpersonal communication were evaluated. As a result of the research, recommendations were made for social media influencers to create reliable and persuasive profiles. It is thought that these recommendations will be beneficial to individuals and institutions who actively use social media in public relations, such as companies, advertisers and artists, especially political parties, and their leaders.